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Feature Add On

project mock up screens
Client
Google Maps (concept)
Team
My ROLE
UX/UI Designer, Research, User Interviews, Prototyping, User Testing
Tools used
Figma, Google Doc, Google Sheets, Zoom, Whimsical, Maze
DURATION
6 weeks
YEAR
2021

Background

Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, air and public transportation.

PROBLEM

The primary use case of Google Maps is for logistic reasons - how to get from point A to point B in the most efficient and fastest way. How might we develop a feature that allows users to navigate in a way that is different from other navigation apps? How might we enhance certain features that are already available to the user in Google Maps to make navigating and exploring easier?

OUTCOME

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CHALLENGE

Adding a feature to Google Maps that enhances the existing Google Maps app experience while adhering to Google's Material Design system to create a seamless experience.
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Objective

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The process

This was a concept project that I worked on to challenge myself and explore behaviors in navigation systems. I originally had the idea to incorporate an option for the user to customize their route. However, after my user surveys and interviews, I was humbly reminded that I am not the user. My insights indicated that users wanted better filter options and an option that would allow them to see a real time 3D view of their surroundings and their route.

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Design system

Since I was adding a feature into this existing product, I familiarized myself with Google's Material Design system.

Image of three screens utilizing the customize route feature add on
Image of 3D view being utilized en route

A New ExperiencE

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CONCLUSION

Through surveys and user interviews, I realized my initial ideas were not in line with what the users wants or needs.

By listening, asking questions, and being open to going back to the drawing board, I discovered a feature that was worth exploring. I interviewed again, I tested, and if I had more time and resources I would continue to iterate on these features. During this project, I discovered the importance of listening to users rather than assuming a feature will be successful. User feedback was instrumental to the development of this project and I thoroughly enjoyed the process.

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