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NFT Collection Dashboard
PROJECT
Dashboard redesign
TEAM
1PRoduct manager
1Product designer
2 Engineers
1Product designer
2 Engineers
MY ROLE
Product Designer
UX/UI Design, research,
prototyping, usability testing
UX/UI Design, research,
prototyping, usability testing
TOOLS USED
Figma,
Google Doc, Google Sheets, Meet, Notion, jira, conflueNce
Google Doc, Google Sheets, Meet, Notion, jira, conflueNce
DURATION
8 WEEKS
YEAR
2022
Background
CryptoSlam is a multi-chain data aggregator that focuses on NFT Collectible sales, NFT Collections, Fan Tokens, and Blockchain rankings. CryptoSlam was looking to improve user engagement and retention through the launch of a new collection dashboard experience.
PROBLem
The original collection dashboard experience was fragmented across two different interfaces. In order to improve confusion, disrupted workflow, and centralize usage we went about redesigning the experience.
OUTCOME
The prototype was preferred by all users to the current experience and the successful launch of the MVP has increased total time spent on the platform by 50%.
View prototype
UNDERSTANDING THE PROBLEM
WHY ARE WE DOING THIS?
- CONFUSION
Two different interfaces is causing confusion amongst users. Users struggle to navigate the different layouts, features, and functionalities. - DISRUPTED WORKFLOW
Inconsistencies in data points and information available is disrupting the workflow for users. - IMPROVE EXPERIENCE
Redesigning the collection dashboard will create a unified, user-friendly interface that improves usability and effectiveness. It will simplify management for internal teams and create a more consistent user experience.
UNDERSTANDING THE CURRENT EXPERIENCE
PROCESS
COMPETITVE ANALYSIS
IDENTIFYING OPPORTUNITY
Performing extensive research across a vast number of competitors allowed me to breakdown similarities, differences and areas of opportunity between our competitors.
- INTERACTIVE GRAPHS
Users expect graphs to be functional and interactive. Users want the ability to zero in on specific dates, times, and important events within the graphs.
- INFORMATION HIERARCHY
It is important to guide the users through the information presented, telling them a story about the collection and highlighting relevant data. Heavy amounts of data can feel cluttered and hard to navigate.
- OPPORTUNITIES
Many competitors are geared solely towards advanced users or beginners. We have an opportunity to widen our user base by offering a site keen to both.
USER INTERVIEWS
HEARING FROM OUR USERS
I met with beginners, active traders, and advanced users to get a deeper understanding of their wants, needs, and pain points with the current experience.
WANTS + NEEDS
- All participants noted an expectation for dynamic and interactive charts
- An overview of a collection - quick, easy to understand, digestible information
- Specific information such as Floor Price, Rarity, and Volume
- Many participants noted the want for listing data
CURRENT PAIN POINTS
- Information overload, too much information feels overwhelming and much of it gets lost
- Current collection dashboard experience is confusing with the different interfaces
- UI feels outdated, needs a refresh
- Users aren't getting what they are expecting/see from other similar sites
ITERATION
Hand sketches help me flush out ideas and refine the design. We started to create a design system during the homepage redesign, which was expanded as I worked on the collection dashboard experience. Having many of the bigger components finished, allowed me to create high fidelity wireframes quickly and easily.
DESIGN SYSTEM
Creating a unified design system not only sped up the design process but also helped to build bridges amongst teams.
Working closely with the FE team while creating the design system proved to be very helpful during handoff and development stages.
The design system provided engineers with:
The design system provided engineers with:
- sizing and spacing requirements
- the components and their various states
- eliminated a lot of back and forth we were having previously
NEW EXPERIENCE
CONCLUSION
This design is based on my findings from qualitative and quantitative research with NFT traders, degens, and collectors, and reflects how I incorporated those findings into a working prototype.
RESULTS
With the redesign, users were able to quickly find the information they wanted, gained confidence in the site, and were able to understand the data once we reorganized how the data was presented.
In user testing, this prototype was preferred by all users to the current experience.
Due to stakeholder priorities, I scaled back this prototype and provided an MVP after presenting this final design.
The MVP has increased total time spent on the platform by 50%, this prototype was preferred by all users to the current experience.
The MVP has increased total time spent on the platform by 50%, this prototype was preferred by all users to the current experience.
FINAL THOUGHTS + TAKEAWAYS
If I had been given more time, resources, and support to work on this project, I’d like to perform additional user research, usability testing, and further iterate on the design and functionality.
